Baum Hedlund Media Contact
Since 1990, Robin McCall has handled Baum Hedlund’s media, marketing, advertising and public relations. In mid-2020, she turned her focus to only handling the firm's PR. She has worked with more than 8,000 reporters, journalists, editors, authors, producers and documentarians around the world. Baum Hedlund's attorneys have appeared in thousands of broadcast and print news publications across the globe, on all of the major U.S. national networks and cable TV news channels, and on numerous radio stations, and in documentaries and books. In line with Baum Hedlund’s advocacy work, Robin has organized safety campaigns and community events concerning harmful consumer products and commercial transportation disasters, and has worked with legislators and lobbied with clients at state and federal levels for the purpose of improving consumer safety.
Robin is very proud of Baum Hedlund’s work to champion their client’s causes and the firm’s landmark success with the first three Monsanto Roundup cancer trials. The first and third trials, which Baum Hedlund senior partner, R. Brent Wisner, co-led, resulted in a groundbreaking $289M verdict against Monsanto on behalf of their client, Dewayne Lee Johnson and the third trial resulted in a $2B verdict against Monsanto on behalf of Mr. and Mrs. Pilliod. These verdicts and the release of the Monsanto Papers have captured worldwide attention and have been the subject of dozens of investigative journalist articles worldwide.
Because of Baum Hedlund’s knowledge of these internal documents and their scientific understanding of Roundup’s mechanism of inducing cancer, Baum Hedlund was invited to brief the press and Members of Parliament in the European Union. Advocacy groups invited the firm to Canada to discuss the country’s regulatory stance on glyphosate and meet with Members of Parliament and the media.
The Monsanto Papers, magnified by the verdicts in the first three Monsanto trials, have changed the approval of Roundup use in Europe and led to legislative investigations worldwide and numerous cities, counties, states and countries throughout the world have taken steps to either restrict or ban glyphosate, the active ingredient in Monsanto’s Roundup weed killer.